Privacy policy

Whitehouse Lighting And Electrical – Privacy Policy

Last updated: 16 August 2026

Whitehouse Lighting And Electrical (“Whitehouse Lighting And Electrical”, “Whitehouse”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Whitehouse Lighting And Electrical (Pty) Ltd collects, uses, stores, shares and protects personal information when you visit our website, purchase products, create an account, contact us, subscribe to marketing communications or otherwise use our online and in-store services (“Services”).

Our online store is hosted on the Shopify e-commerce platform.

This Privacy Policy should be read together with our:

Nothing in this Privacy Policy is intended to limit any rights available to you under applicable South African law.

1. Responsible Party

For purposes of the Protection of Personal Information Act 4 of 2013 (POPIA), the responsible party for personal information processed for Whitehouse Lighting And Electrical's business purposes is:

Whitehouse Lighting And Electrical (Pty) Ltd
Company Registration: 2019/036014/07
VAT Number: 4120309424

Physical Address:
Cnr Paul Kruger Street & Ebrahim Daya Street
Trichardt, Secunda
Mpumalanga, 2302
South Africa

Email: orders@whitehouselightingandelectrical.co.za
Phone / WhatsApp: +27 83 605 9130

Privacy and personal-information enquiries may be submitted using the contact details above or through our Contact Us page.

2. Applicable Privacy Law

We process personal information in accordance with applicable South African legislation, including:

  • the Protection of Personal Information Act 4 of 2013 (POPIA);

  • the Electronic Communications and Transactions Act 25 of 2002 (ECTA);

  • the Promotion of Access to Information Act 2 of 2000 (PAIA) where applicable; and

  • other applicable South African laws and regulations.

You can review the official legislation here:

3. What Is Personal Information?

Personal information generally means information relating to an identifiable natural person and, where applicable under POPIA, an identifiable existing juristic person.

The type of information we process depends on how you interact with Whitehouse Lighting And Electrical.

4. Personal Information We May Collect

We may collect the following categories of personal information.

Contact Information

This may include:

  • name and surname;

  • email address;

  • telephone or mobile number;

  • billing address;

  • delivery address; and

  • other contact information you provide to us.

Order and Transaction Information

This may include:

  • products purchased;

  • products returned or exchanged;

  • order numbers;

  • transaction history;

  • shopping-cart activity;

  • delivery information;

  • invoices;

  • payment status; and

  • communications relating to an order.

Payment Information

Payments may be processed through Shopify and/or third-party payment-service providers.

Depending on the payment method used, payment providers may process information such as:

  • payment-card details;

  • bank or account information;

  • payment authorisation information;

  • transaction references; and

  • payment confirmations.

Whitehouse Lighting And Electrical may receive transaction and payment-confirmation information without necessarily receiving or storing your complete payment-card details.

Payment information is also subject to the privacy and security practices of the relevant payment provider.

Account Information

Where customer accounts are available, we may process information such as:

  • account username or email address;

  • account preferences;

  • order history;

  • saved information; and

  • account settings.

Passwords and authentication credentials may be processed through Shopify or another service provider responsible for the relevant system.

Communications

We may process information contained in:

  • customer-service enquiries;

  • emails;

  • contact forms;

  • WhatsApp or telephone enquiries;

  • return or warranty requests;

  • reviews or feedback; and

  • other communications with us.

Device and Technical Information

When you use our website, certain technical information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • device or browser identifiers;

  • network information; and

  • website security and diagnostic information.

Website Usage Information

We may collect information about how you interact with our website, such as:

  • pages viewed;

  • products viewed;

  • searches;

  • shopping-cart activity;

  • referring pages;

  • approximate session information; and

  • interactions with website features.

This information may be collected through cookies and similar technologies.

5. How We Collect Personal Information

We may collect personal information:

Directly From You

For example when you:

  • place an order;

  • create an account;

  • contact us;

  • submit a return request;

  • request a quotation;

  • subscribe to marketing;

  • complete an online form; or

  • communicate with our staff.

Automatically

Certain information may be collected automatically when you use our website through:

  • cookies;

  • pixels;

  • browser technologies;

  • server logs; and

  • similar technologies.

From Service Providers

We may receive information from service providers involved in providing our Services, including:

  • Shopify;

  • payment processors;

  • courier and logistics companies;

  • fraud-prevention services;

  • analytics providers;

  • website and IT service providers; and

  • other suppliers assisting us with legitimate business operations.

From Other Lawful Sources

Where permitted by law, we may receive personal information from business partners, publicly available sources or other third parties.

6. Why We Process Personal Information

Whitehouse Lighting And Electrical processes personal information only where permitted under POPIA and other applicable law.

Depending on the circumstances, processing may be necessary for one or more of the following purposes.

Providing Products and Services

We may process information to:

  • receive and process orders;

  • process payments;

  • confirm transactions;

  • fulfil purchases;

  • arrange collection or delivery;

  • manage customer accounts;

  • provide quotations;

  • process returns, refunds and exchanges;

  • administer warranties; and

  • provide customer support.

Performing Our Contract With You

Certain personal information is required so that we can enter into or perform a transaction with you.

For example, we generally need your name, contact information and delivery details to complete and deliver an online order.

If information necessary to perform an order is not provided, we may be unable to complete the transaction.

Legal and Regulatory Obligations

We may process or retain personal information where required to:

  • comply with tax and accounting obligations;

  • comply with consumer-protection legislation;

  • maintain transaction records;

  • respond to lawful regulatory or law-enforcement requests;

  • establish, exercise or defend legal claims; or

  • comply with another legal obligation.

Security and Fraud Prevention

We may process information to:

  • verify transactions;

  • identify suspicious activity;

  • reduce payment fraud;

  • protect customer accounts;

  • protect our website and systems;

  • investigate misconduct; and

  • prevent unlawful or malicious activity.

Customer Communication

We may use your information to:

  • send order confirmations;

  • provide delivery updates;

  • answer questions;

  • respond to complaints;

  • administer warranty claims;

  • communicate about returns or refunds; and

  • provide other service-related information.

Improving Our Services

We may use appropriate information and analytics to:

  • understand how customers use our website;

  • improve navigation and website performance;

  • improve our product offering;

  • improve customer service;

  • troubleshoot technical problems; and

  • improve the shopping experience.

7. Lawful Processing Under POPIA

We do not rely exclusively on consent for all processing.

Depending on the circumstances, personal information may be processed where permitted under section 11 of POPIA, including where:

  • you have consented;

  • processing is necessary to carry out actions for the conclusion or performance of a contract with you;

  • processing complies with an obligation imposed by law;

  • processing protects a legitimate interest of the data subject; or

  • processing is necessary for pursuing a legitimate interest of Whitehouse Lighting And Electrical or a third party, where permitted by law.

Where consent is the applicable basis for processing, you may withdraw that consent subject to applicable law.

Withdrawal of consent does not automatically affect processing that was lawful before the withdrawal.

8. Marketing and Promotional Communications

We may send marketing or promotional communications where permitted by POPIA and other applicable law.

For electronic direct marketing, this may include situations where:

  • you have provided the necessary consent; or

  • you are an existing customer and applicable law permits us to market our own similar products or services to you.

Where required by POPIA, we will provide an opportunity to object to direct marketing.

Every eligible electronic marketing communication will provide a reasonable method of opting out or unsubscribing.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the communication.

You may also contact:

orders@whitehouselightingandelectrical.co.za

Opting out of marketing will not prevent us from sending essential transactional communications such as:

  • order confirmations;

  • invoices;

  • payment information;

  • delivery notifications;

  • account notices;

  • product safety notices; or

  • communications relating to an existing transaction.

Direct electronic marketing is handled subject to section 69 of POPIA and applicable guidance issued by the Information Regulator.

View Information Regulator guidance

9. Cookies and Similar Technologies

Our website and service providers may use cookies and similar technologies to operate and improve the online store.

Depending on the services enabled on our website, these technologies may be used for:

  • essential website functionality;

  • shopping-cart operation;

  • customer login;

  • security and fraud prevention;

  • preferences;

  • website analytics;

  • performance measurement; and

  • advertising or marketing.

Some cookies are necessary for the website to function correctly.

Other cookies or tracking technologies may depend on your choices and applicable privacy requirements.

You can manage certain cookies through your browser settings and, where available, through privacy or cookie controls displayed on our website.

Blocking certain cookies may affect the operation or functionality of parts of the website.

Shopify provides additional information regarding its use of cookies and personal information through its privacy resources.

View Shopify's privacy information

10. Shopify and Our Online Store

Our online store is hosted on Shopify.

Shopify provides the technology required for us to operate our online store and may process information relating to:

  • visits to our website;

  • customer accounts;

  • orders;

  • transactions;

  • device and browser activity;

  • fraud and security; and

  • other aspects of the Shopify platform.

For personal information processed on our instructions to operate our Shopify store, Whitehouse Lighting And Electrical generally determines why customer information is processed and Shopify provides platform and processing services.

Shopify may also process certain information for its own services or purposes in accordance with its applicable privacy terms.

For further information about Shopify's processing of information relating to customers of Shopify merchants, see:

Shopify Privacy for Customers

Shopify also provides privacy controls and information through its privacy portal:

Shopify Privacy Portal

11. How We Share Personal Information

We may disclose personal information where reasonably necessary for legitimate business purposes and where permitted by law.

Recipients may include:

Shopify

To host and operate our online store and related functionality.

Payment Providers and Financial Institutions

To authorise and process payments, refunds and other financial transactions.

Couriers and Logistics Providers

To arrange collection, shipment, delivery and returns.

We generally provide only information reasonably required to fulfil the delivery or collection.

IT, Hosting and Technology Providers

Where required for website operation, technical support, cybersecurity, cloud services or other IT functions.

Analytics and Marketing Providers

Where applicable and permitted by law, for measurement, advertising, communications and marketing activities.

Professional Advisers

This may include accountants, auditors, legal advisers, insurers and other professional service providers where reasonably necessary.

Government, Regulatory and Law-Enforcement Authorities

We may disclose personal information where required or permitted by law, court order, subpoena, regulatory requirement or other valid legal process.

Business Transactions

Information may be disclosed where reasonably necessary in connection with a proposed or completed:

  • merger;

  • acquisition;

  • restructuring;

  • sale of business or assets;

  • financing transaction; or

  • similar corporate transaction,

subject to applicable law and appropriate confidentiality safeguards.

12. We Do Not Sell Your Personal Information

Whitehouse Lighting And Electrical does not sell personal information as a commodity.

This does not prevent us from sharing information with service providers where reasonably necessary to operate our business, fulfil orders or provide our Services as described in this Privacy Policy.

13. International Transfers

Our website uses international technology and service providers, including Shopify. Personal information may therefore be stored or processed outside South Africa.

Where personal information is transferred outside the Republic of South Africa, we will handle the transfer in accordance with section 72 of POPIA and other applicable requirements.

This may include transferring information where the recipient is subject to:

  • a law;

  • binding corporate rules;

  • a binding agreement; or

  • another legally recognised arrangement

that provides an adequate level of protection, or where another ground permitted by POPIA applies.

You can find additional information regarding Shopify's international data practices in its privacy documentation:

Shopify Privacy Policy

14. Security of Personal Information

We take reasonable technical and organisational measures appropriate to our operations to protect personal information against:

  • loss;

  • damage;

  • unauthorised destruction;

  • unlawful access;

  • unauthorised disclosure; and

  • unlawful processing.

Measures may include, where appropriate:

  • access controls;

  • account security;

  • secure systems;

  • service-provider safeguards;

  • security monitoring;

  • staff access restrictions; and

  • reasonable technical security measures.

No online or electronic system can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect their accounts, passwords and devices and should not send sensitive payment information to us through unsecured or unofficial communication channels.

15. Security Compromises and Data Breaches

Where there are reasonable grounds to believe that personal information under our control has been accessed or acquired by an unauthorised person, we will respond in accordance with section 22 of POPIA.

Where required, this includes notifying:

  • the Information Regulator South Africa; and

  • affected data subjects,

as soon as reasonably possible after discovery of the compromise, subject to the provisions of POPIA.

We may also investigate the incident and take reasonable steps to contain the compromise and reduce potential harm.

Information about reporting and managing security compromises is available from:

Information Regulator – POPIA

16. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or subsequently processed, unless:

  • retention is required or authorised by law;

  • we reasonably require the information for lawful purposes related to our functions or activities;

  • retention is required by a contract; or

  • you have consented to a longer retention period where legally appropriate.

Retention periods may vary according to the type of information concerned.

For example, transaction, tax, accounting and warranty information may need to be kept longer than ordinary customer-service correspondence.

When personal information is no longer required and there is no lawful reason to retain it, we will take reasonable steps to delete, destroy or de-identify it in accordance with applicable law.

17. Accuracy of Personal Information

We take reasonably practicable steps to ensure that personal information we process is:

  • complete;

  • accurate;

  • not misleading; and

  • updated where necessary,

having regard to the purpose for which the information is collected or further processed.

Please contact us if your personal information changes or you believe that information held by us is inaccurate.

18. Your Rights Under POPIA

Subject to POPIA and other applicable law, you may have the right to:

  • ask whether we hold personal information about you;

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion or destruction of personal information where permitted by law;

  • object to processing in appropriate circumstances;

  • withdraw consent where processing is based on consent;

  • object to direct marketing;

  • lodge a complaint with the Information Regulator; and

  • exercise other rights provided by POPIA.

Certain rights are subject to legal limitations and exceptions.

For example, we may be required to retain information despite a deletion request where retention is required by another law.

19. Access, Correction, Deletion and Objection Requests

To exercise your privacy rights, contact:

Email: orders@whitehouselightingandelectrical.co.za
Phone / WhatsApp: +27 83 605 9130

We may require reasonable information to confirm your identity before releasing, correcting or deleting personal information.

This helps prevent personal information from being disclosed to an unauthorised person.

The Information Regulator provides prescribed POPIA forms for:

  • objections to processing;

  • requests for correction or deletion; and

  • privacy complaints.

View POPIA Forms – Information Regulator

Requests for access to records may also be subject to applicable procedures under PAIA.

PAIA Information – Information Regulator

20. Complaints

If you believe that we have processed your personal information improperly, please contact us first so that we can investigate and attempt to resolve the concern.

Whitehouse Lighting And Electrical (Pty) Ltd
Email: orders@whitehouselightingandelectrical.co.za
Phone / WhatsApp: +27 83 605 9130

You also have the right, where applicable, to lodge a complaint with the:

Information Regulator (South Africa)

Website: Information Regulator South Africa
Email: enquiries@inforegulator.org.za
Telephone: 010 023 5200

The Information Regulator's eServices portal is available here:

Information Regulator eServices

21. Children's Personal Information

Our retail Services are not specifically directed at children.

We do not intentionally seek to collect personal information from children without the appropriate legal basis or authorisation required by POPIA.

If you are a parent or competent person and believe that a child has provided personal information to us in circumstances that are not permitted by law, please contact us so that the matter can be investigated.

Processing of children's personal information is subject to the protections contained in POPIA.

22. Special Personal Information

Whitehouse Lighting And Electrical does not ordinarily require special personal information in order to sell lighting, electrical and related products.

We ask customers not to provide unnecessary sensitive or special personal information through ordinary customer-service channels.

Where special personal information is processed, we will do so only where authorised under POPIA.

23. Automated Processing and Fraud Detection

Our website, payment providers or service providers may use automated systems to assist with:

  • payment processing;

  • transaction screening;

  • fraud prevention;

  • account security;

  • website personalisation; or

  • other technical functions.

Where automated decision-making falls within the scope of section 71 of POPIA, it will be handled subject to the requirements and protections provided by applicable law.

24. Third-Party Websites and Links

Our website may contain links to websites or services operated by third parties.

Those websites have their own privacy practices and terms.

Whitehouse Lighting And Electrical does not control independent third-party websites and is not responsible for their privacy practices, security or content.

We recommend reviewing the applicable privacy policy before providing personal information to a third-party website.

25. Social Media and Third-Party Platforms

If you interact with Whitehouse Lighting And Electrical through a third-party service such as a social-media platform, that platform may process information independently under its own privacy policy.

Information that you intentionally post publicly through social-media platforms may also become publicly accessible.

26. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect:

  • changes to our business;

  • changes to our website or technology;

  • new service providers;

  • changes in our information-processing practices; or

  • changes in applicable legal or regulatory requirements.

The latest version will be published on this website with an updated Last updated date.

Material changes will be communicated where required by applicable law.

27. Contact Whitehouse Lighting And Electrical

For privacy enquiries, requests to exercise your rights, or questions regarding this Privacy Policy, contact:

Whitehouse Lighting And Electrical (Pty) Ltd
Company Registration: 2019/036014/07
VAT Number: 4120309424

Email: orders@whitehouselightingandelectrical.co.za
Phone / WhatsApp: +27 83 605 9130

Address:
Cnr Paul Kruger Street & Ebrahim Daya Street
Trichardt, Secunda
Mpumalanga, 2302
South Africa

You may also contact us through our:

Contact Us Form

or view our:

Contact Information

Your privacy matters to us. Whitehouse Lighting And Electrical is committed to handling personal information responsibly, transparently and securely.